Entertainment Social Creative Has to Feed the Fandom
Studios and streamers need platform-native content systems that keep fans invested from announcement through release, reward the people already obsessed, and give everyone else a way…
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from the notebook
Streaming Platform Creative: Why Platform Art Is More Than Resized Key Art
Platform art is where key art becomes a full ecosystem of thumbnails, episodic images, post-play creative, partner assets, custom art, and digital placements built for the…
Read More → Out-of-Home Works Best When It Breaks the Frame
Modern out-of-home has to be designed for the person walking by and the person watching the walk-by online.
Read More → Entertainment Key Art: The Foundation of a Campaign
One image has to carry genre, tone, talent, story, urgency, prestige, and distinction. Then it has to survive billboards, streaming tiles, social crops, paid units, PR…
Read More → FYC Creative: Elegance at Speed
From first impression to final consideration, awards creative is a careful balance of urgency, elegance, proof, and restraint. The work has to feel polished, premium, title-right,…
Read More → The Invisible Work That Makes a Campaign Feel Finished
A conversation with Zack Shubb, Director of Finishing at The Refinery, on the retouching, color, versional, quality control, and quiet obsession that protect a campaign from…
Read More → Experiential Creative: When the Campaign Becomes Something You Can Enter
The best experiential entertainment campaigns do not feel like activations. They give fans something to enter, touch, collect, post, repeat, and make their own.
Read More → Digital Display: Keeping the Campaign Intact Across Every Format
The Refinery creates digital display creative and high-volume banner production for entertainment campaigns, including static and animated display ads, paid media assets, platform-specific formats, campaign adaptations,…
Read More → Everything the Refinery Makes for Entertainment Campaigns
The Refinery is an entertainment marketing agency creating key art, campaign creative, platform art, out-of-home, experiential, social, digital display, FYC, finishing, and production craft for studios,…
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