The campaign starts here.
Key art, out-of-home, digital, social and awards campaigns.
The Refinery is the creative team the world's leading studios, networks and streaming platforms trust to launch their biggest titles.
Case Studies
The campaigns pulled apart — the brief, the idea, the craft that got it made, and what it did once it was out there.
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Key art is where a campaign is won or lost. We build the whole creative platform for film, television and streaming releases — leading on-set capture, designing the title treatment and type system, retouching, and delivering every deliverable from the one-sheet to the streaming thumbnail.
One idea, one world, built to work everywhere it needs to live — from theatrical posters to franchise campaign systems that scale across an entire slate.
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Key Art Campaign Development
- Entertainment Key Art
- Movie Poster Design
- Streaming Platform Campaign Creative
- Franchise Campaign Systems
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Teaser and Launch Creative
- Teaser Posters
- Announcement Campaigns
- First-Look Creative
- Launch Campaign Visual Systems
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Character and Talent Creative
- Character Banners
- Ensemble Key Art
- Cast Reveal Campaigns
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Visual Identity Systems
- Title Treatment and Logo Design
- Campaign Design Systems
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Special Editions and Collector Creative
- Limited Edition Posters
- Collector Edition Creative
- Anniversary Campaign Assets
- Event-Specific Creative
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Production and Finishing
- High-End Retouching
- Key Art Finishing
- Localization and Versioning
- Production Services
Ebenezer
Teaser
Verity
Teaser
Love Story
Bus Shelter
The White Lotus
Key Art · Character Banner
Coven Academy
Teaser
Line of Fire
Key Art
Marshals
Key Art
The Running Man
Key Art
The Dink
Key Art
Heart of the Beast
Key Art
Camp Rock 3
Teaser
Star City
Key Art
IT: Welcome to Derry
Teaser
Reminders of Him
Teaser
Snow White
Key Art
Madea’s Destination Wedding
Key Art
Love Overboard
Key Art
Daisy Jones & The Six
Key Art
Carnival Row
Key Art
Great Migrations: A People on the Move
Key Art
The Forsytes
Key Art
The RIP
Key Art
Joe’s College Road Trip
Key Art
Squid Game
Teaser
Watcher
Key Art
The First Omen
Key Art
Sting
Teaser
The Real Housewives of Orange County
Key Art
RuPaul’s Drag Race: All Stars
Key Art
The Mysterious Benedict Society
Key Art
Only Murders in the Building
Key Art
Kill Boksoon
The Crown
Key Art
Justified
Key Art
Vanderpump Villa
Key Art
The Last Of Us
Key Art
Carnival Row
Teaser
Murdaugh: Death in the Family
Key Art
Anthem
Key Art
All The Queen’s Men
Key Art
Chad Powers
Key Art
Chad Powers
Key Art
The New York Times Presents: The Legacy of J Dilla
Key Art
All My Friends Hate Me
Key Art
The Crowded Room
Key Art · Bus Shelter
Yasuke
Key Art
American Hostage
Key Art
Outlander
Teaser
Social creative for film and TV releases — from on-set and behind-the-scenes capture to platform-native content, short-form video and always-on programs that keep an audience engaged from announcement through premiere.
We build the content system, run the community, and turn cultural moments into stunt campaigns, fan activations and earned media that travel far beyond the paid buy.
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Social Campaign Development
- Social Launch Campaigns
- Platform-Native Creative
- Audience Engagement Campaigns
- Multi-Channel Social Programs
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Content Creation and Capture
- On-Set Capture
- Behind-the-Scenes Content
- Premiere and Event Coverage
- Talent Content
- Production Content Capture
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Social Content Systems
- Content Series Development
- Always-On Content
- Short-Form Video
- Platform-Specific Creative
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Community Management
- Audience Engagement
- Community Management
- Social Listening
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Cultural Moments and Stunts
- Social Activations
- Fan Activations
- Influencer and Creator Collaborations
- Earned Media Campaigns
Challengers
Digital · Social
vma
Digital · Social
The Masked Singer
Broadcast · Digital · Social
Vanderpump Villa
Evil Dead Rise
Digital · Social
Y: The Last Man
Digital · Social
Waitress: The Musical
Digital · Social
True Detective: Night Country
Digital · Social
Star Trek Rogues and Scoundrels
Character Banner
Treasure
Social
Drop
Digital · Social
The Masked Singer
Broadcast · Digital · Social
The Masked Singer
Digital · Social
Best Medicine
Countdown
Save Yourselves
Digital
hadestown: the musical
Social
Out-of-home designed for exactly where it lives. We create entertainment billboards, transit takeovers, wildpostings and 3D anamorphic spectacles that hold up at scale while staying true to the campaign's core idea — the kind of placements that turn a movie or series launch into a citywide event.
From bus shelters to subway dominations to immersive premiere activations, every build is engineered for its location, its lighting and the moment audiences walk past it.
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Outdoor Advertising Campaigns
- Entertainment Billboards
- Wildposting Campaigns
- Digital Billboards
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Transit Advertising
- Bus Shelters
- Transit Wraps
- Subway Takeovers
- Airport Advertising
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Theatrical and Cinema Advertising
- In-Theater Campaigns
- Lobby Displays
- Theater Takeovers
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Digital Out-of-Home (DOOH)
- Digital Billboards
- Dynamic Creative
- Interactive Display Systems
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3D and Anamorphic OOH
- 3D Digital OOH
- Anamorphic Billboards
- Immersive Outdoor Installations
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Experiential and Activations
- Experiential Campaigns
- Fan Activations
- Premiere Events
- Pop-Ups and Installations
Amanda Knox
Out of Home
Survivor
Digital OOH
The Last Of Us
Key Art · Banner
The RIP
Billboard
The Traitors
Digital OOH
The Watchers
Out of Home
Rescue: High-Surf
Broadcast · Digital · Out of Home
Ted
Motion · Digital OOH
America’s Got Talent
Digital OOH
They Call Me Magic
Out of Home
Paradise
Experiential · Specialty OOH · Building Side · Takeover
Descendants: Wicked Wonderland
Takeover · Experiential
Only Murders in the Building
Key Art · Specialty OOH
Agatha All Along
Digital · Out of Home
A Complete Unknown
Out of Home
Only Murders in the Building
Key Art · Billboard
Camp Rock 3
Out of Home
The Copenhagen Test
Motion · Digital OOH
The Handmaid’s Tale
Billboard
Final Destination: Bloodlines
Out of Home
IT: Welcome to Derry
Digital OOH · Key Art
Digital campaign creative built for how audiences actually discover film and TV today — platform homepage takeovers, rich media and display that carry a release across every screen and streaming service.
We adapt, version and localize entire campaigns at scale, keeping the creative sharp from a hero banner down to a 300x250, and across every territory.
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Digital Campaign Creative
- Digital Launch Campaigns
- Audience Engagement Campaigns
- Cross-Platform Campaigns
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Platform Marketing Assets
- Platform Key Art
- Homepage Creative
- Platform Promotional Assets
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Display and Digital Advertising
- Digital Display Campaigns
- Rich Media Assets
- Campaign Adaptations
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Asset Adaptation and Localization
- Asset Versioning
- Territory Adaptation
- Localization Support
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Production Services
- Digital Production
- Asset Management
- Campaign Delivery
How To Train Your Dragon
Digital
The White Lotus
Banner
Severance
Banner
The Super Mario Bros. Movie
Banner
The Old Man
Banner
Twisters
Banner
F1: The Movie
Banner
Only Murders In the Building
Banner · Character Banner
For Your Consideration is a discipline of its own, and it's one of ours. We design FYC campaigns that position films and series for the Emmys, the Academy Awards and the guilds — from screener key art and awards advertising to voter mailers and premium presentation packaging.
Awards season strategy, guild screenings and FYC activations, all built to keep a contender front-of-mind with the people who vote.
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FYC Campaign Development
- Emmy Campaigns
- Academy Award (Oscar) Campaigns
- Guild Awards Campaigns
- Awards Season Strategy
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Awards Creative Systems
- FYC Key Art
- Awards Advertising
- Awards Campaign Creative
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Voter Materials and Specialty Packaging
- Awards Packaging
- Voter Mailers
- Premium Presentation Materials
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Awards Experiences and Events
- Guild Screenings
- FYC Activations
- Awards Season Events
Poor Things
Mad Men
Character Banner
The Crown
Better Call Saul
Broadcast
The Handmaid’s Tale
Out of Home
Pen15
Bus Shelter
Bruce Springsteen’s Letter To You
Banner
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The Great
Out of Home
The Walking Dead
Broadcast
Women Talking
Challengers
Digital · Social
Brain Games
Alpha House
The Girl From Plainville
FYC
Gravity
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15jygXgL8q4Hna-sn1gzvz7X1VEeD1lLI
The Handmaid’s Tale
Banner
Summer of Soul
300+ awards.
Agency of the Year nominated.
Nice.
Anyway, back to work.
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110
Clio Awards
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107
Graphis Awards
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40
Golden Trailer Awards
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42
GEMA Awards