Most campaigns don’t fail at the idea. They fail somewhere between the idea and the hundredth asset that had to carry it. The Refinery builds entertainment campaign creative designed to survive that distance, from key art through platform, OOH, social, experiential, digital display, FYC, and finishing, without losing what made the concept worth approving in the first place.
The work has to hold up everywhere the campaign has to go.
Key art and campaign creative
The Refinery creates entertainment key art and campaign creative for film, television, streaming, theatrical, franchise, documentary, comedy, and awards campaigns.
This includes hero imagery, title treatments, one-sheets, campaign systems, shoot concepts, visual positioning, key art adaptations, digital extensions, OOH extensions, FYC creative, and finishing.
Key art is the foundation of the campaign: the image, type, message, and visual system that help audiences understand what a title is, how it feels, and why it deserves attention.
Streaming platform art
The Refinery creates streaming platform creative and platform art for studios, streamers, networks, and entertainment marketers.
This includes key art adaptations, custom platform art, platform thumbnails, episodic images, post-play imagery, partner assets, mastered platform art, elevated unit photography, title frame grabs, platform suites, production artwork, finishing, versioning, and delivery.
Platform art is not resized key art. It is creative built for the moment someone decides what to watch next.
Out-of-home and immersive campaigns
The Refinery creates out-of-home campaign creative for film, television, streaming, entertainment brands, and awards campaigns.
This includes static OOH, billboards, barricades, transit, wild postings, bus shelters, vehicle wraps, building placements, specialty builds, digital OOH, 3D billboards, anamorphic OOH, Times Square moments, LA Live placements, environmental takeovers, immersive OOH, and social-first outdoor creative.
The best OOH does not just make a title visible. It makes the title feel present in the world.
Experiential campaign creative
The Refinery creates experiential campaign creative and physical entertainment marketing extensions for studios, streamers, networks, and entertainment brands.
This includes in-theater activations, movie theater installations, immersive OOH, specialty builds, themed popups, fan-facing installations, photo moments, environmental takeovers, social-first experiences, physical campaign objects, and branded entertainment environments.
Experiential work gives fans something to enter, touch, collect, post, repeat, and make their own.
Social content and strategy
The Refinery creates entertainment social creative and content strategy for film, television, streaming, franchise, and live-event campaigns.
This includes social content strategy, platform-native video, TikTok creative, Instagram Reels, YouTube Shorts, social-first trailer edits, cast content, junket concepts, Content Day ideas, memes, GIFs, stickers, Stories, carousels, static posts, reactive content, fandom campaigns, and high-volume social systems.
Social creative is not filler between trailers. It is where the campaign keeps earning attention.
Digital display creative production
The Refinery creates digital display creative and high-volume banner production for entertainment campaigns.
This includes static display ads, animated display ads, paid media assets, platform-specific formats, campaign adaptations, high-volume versioning, motion creative, production artwork, quality control, finishing, and final delivery.
Digital display is not simply resizing banners. It is preserving the campaign idea across hundreds or thousands of sizes, specs, placements, platforms, and deadlines.
FYC and awards campaign creative
The Refinery creates FYC and awards campaign creative for studios, streamers, networks, and entertainment marketers across film, television, streaming, documentaries, performances, craft categories, and entertainment brands.
This includes awards strategy, campaign positioning, FYC copywriting, awards messaging, visual concepting, FYC key art, key art adaptation, trade ads, talent spotlights, craft spotlights, digital display, specialty OOH, 2D billboards, hand-painted murals, guild mailers, box sets, coffee-table books, custom mailers, wraps, belly bands, premium packaging, versioning, finishing, and delivery.
FYC creative has to make consideration feel earned, specific, and easy to understand across every awards-season surface.
Finishing and production craft
The Refinery provides entertainment campaign finishing and production craft for studios, streamers, networks, filmmakers, and entertainment brands.
This includes retouching, compositing, masking, color consistency, light and shadow refinement, texture work, resolution rebuilding, mechanicals, versioning, file prep, quality control, technical finishing, and final delivery.
Finishing is not the last step. It is what protects the concept, the talent, the title, and every surface the campaign has to survive.
Built as one campaign system
The Refinery’s strength is not only creating individual assets. It is building entertainment campaign systems that hold together across formats.
Key art informs platform creative. OOH connects to the campaign idea. Social speaks in the title’s voice. Digital display scales the system. Experiential gives fans something to do. FYC turns the campaign toward memory and consideration. Finishing protects all of it.
The campaign and all the places it has to go next.
