Entertainment social creative is platform-native content built to keep a campaign earning attention after the key art teaser piece drops — short-form video, social-first edits, cast and junket concepts, reactive content, memes, GIFs, Stories, stickers, static posts, and full multi-format campaign systems for film, television, streaming, and franchise marketing.
A key art teaser or trailer starts the conversation. Social has to keep it going.
At The Refinery, social creative isn’t a distribution layer bolted onto the campaign at the end. It’s where the campaign learns how to talk — and where fandom either connects or scrolls past.
How does fandom change the creative approach?
Franchise audiences want recognition: callbacks, inside jokes, details that prove the campaign understands the world they already love. New audiences need a cleaner entry point — tone, premise, a moment that makes the title feel worth their time. Strong entertainment social does both without making either group feel like an afterthought.
The Refinery approaches fandom as a creative resource. Comments, shares, fan edits, theories, and community behavior often reveal what resonates before the campaign does. The work is listening — and knowing what to do with what you hear.
What keeps high-volume social from becoming noise?
A clear creative point of view established early and applied consistently across every asset, whether that’s a video edit, meme, static post, cast video, or quick-turn reactive piece. Consistency isn’t sameness. It’s recognition.
Reactive social only looks spontaneous from the outside. Behind it is planning, organized approvals, platform fluency, and teams that can move fast without letting the work get sloppy. Fast is useful. Frantic is a cry for help in file-name form.
Proof
For Evil Dead Rise, The Refinery delivered 300+ social posts, including 30+ original creative pieces, generating 64M+ impressions on X, a 1.8M total platform audience, and a 276% increase in Instagram engagement. The campaign treated franchise loyalty as creative fuel — giving longtime fans content worth sharing while making the title legible to new audiences.
The strongest entertainment social creative doesn’t just generate views. It builds momentum — the post that becomes the thing someone sends to a friend, and sometimes the reason they finally press play.
For a full overview of what The Refinery creates for entertainment campaigns, start here.
